When Running A Home Based Business That Requires Sponsoring Members, A Common Question Your Prospects Will Ask You Is “How Much Money Will I Realistically Have To Spend To Run This Business?” Do You Have An Answer?

Most prospects looking for a lucrative home based business are trying to find the easy way out: Spending little AND working little while hoping for great results (you know, tire kickers). Sometimes, a real prospect comes along that recognizes that without a lot of marketing capital, a lot of marketing WORK is needed if true success (5-figures monthly at least) is desired.

The amount of money you spend on marketing your home based business is inversely proportional to the amount of marketing tasks you would like to automate. A little too technical? Just follow along. You only spend money on the services and applications you use to market and promote your message while you are not around. Doing everything yourself? Then you pay either nothing or nominal fees. More on that later.

We cannot talk about marketing costs without talking about the most effective forms of marketing per cost. The king of all internet marketing, of course, is Google AdWords. But unless you excel at keyword research and have separate domain names with focused targeted relevant content per AdGroup, your cost per click will be too high costing you thousands more than you bring in.

Therefore, if you are just getting started, the most effective form of marketing for you, based on cost per lead is none other than attraction marketing with videos and articles, and videos embedded in your articles, such as with Hubpages and Squidoo. Then, of course, you will be posting tweets about your articles and videos in your Twitter account, updating your Facebook status with your videos, submitting press releases based on your articles and videos, and adding posts to your blog with both article and embedded videos, like the one embedded in this blog post.

I know it sounds like a lot, but I think I owe you some honesty. If you do not have a lot of money to fund your Google AdWords campaign properly, which is at least $200 – $500 per day, then your first 3 months marketing your home based business will be spent generating at least 50 articles, 50 videos, 50 press releases, and building thousands of social media friends and following.

Now we both know there is not a lot of time in the day. So there are going to be some things you MUST decide to outsource, and the remaining tasks you MUST create a system for with a daily action plan. Let’s take care of both right now by focusing first on the most effective of all the forms of attraction marketing I mentioned above, and that’s videos. Yes, YouTube is the king of all video submission sites, but there are a lot more, including some of your article submission sites and your blog sites that accept embedded video.

You need a single place to submit your video once and it will be sent to:

• over 20 popular video submission sites,
• any blog site you own and register,
• lots of social bookmarking sites, and
• lots of podcast sites using audio that is automatically stripped from your video.

The one place that does all this is Traffic Geyser. Their cost is $99 per month with a $1 first month trial period. Worth every penny!

They also have a custom video player you can embed in your other pages, so prospects viewing your videos on your landing page won’t click away to your YouTube account before capturing their information. If you only had $100 per month to spend on marketing, then I would strongly suggest $99 of that go to Traffic Geyser. No kidding. I don’t even care if you do not use my affiliate link. Just get an account and thank me later for all the time you are saving and exposure you are getting.

Remember I mentioned having a daily action plan? Try to follow along with this train of thought then tweak it to fit your needs.

1. Write the script to your video first.
2. Then film your video, making updates to your script as you tweak the wording.
3. Then submit your video to Traffic Geyser.
4. In the blog setup section, add the transcript, making sure you set links to some of the content (like your Twitter account, and linking every mention of your name to an About Me page).

   Complete the video setup, making sure your video description is less than 250 characters to pass the rules of some of the other video submission sites.

   After Traffic Geyser submits the video to YouTube (usually the first one to get it since the blog sites link to YouTube), edit the description and add lots more relevant content and keyword tags, since YouTube does not have a 250 character description limit.

5. Then take your video script, and tweak the wording to make a unique article, submitting it to many sites like EvanCarmichael, Hubpages, EzineArticles, Amazines, GoArticles, Squidoo, and so on, embedding your video wherever possible.
6. Then take the general content of your video script and turn it into a short press release, submitting it to WebWire, 24-7PressRelease, Free-Press-Release, PRWeb, PRLog, and so on.

You generally do not have to worry about posting it to Twitter or Facebook. When you submit the article form to Hubpages, they provide a couple buttons to have the article automatically post to both your Twitter and Facebook accounts.

Now, at this time, I would have also stated that you would go to Social Oomph and add a link to your blog post in their automated recurring tweet section, but just this past week, Twitter tightened the rules, and Social Oomph is no longer allowed to offer that feature because Twitter does not want duplicate tweets. But there is a way around that. Go to my Social Media Marketing Guide video series and watch the Enhanced Twitter Setup videos, especially the one where I talk about setting up your automated feeds using TwitterFeed and HootSuite (there are others out there as well).

I know I say in the video not to append any links to keep from spamming. That was just referring to your sales page. If your video and article content closely matches the general content of a feed source, then go ahead and append a shortened link to it using the method shown in the training video. Because of the new Twitter policy affecting Social Oomph, I will take some time this week and film an update to the training course showing how to do this. But don’t wait for me. Take action and figure it out and get ahead of the game. I know I am going to start looking for 5 more feed sites, that’s for sure.

Also, Social Oomph can be configured to send recurring posts to your ping.fm account, which can be configured to sent to all your social media accounts, like Twitter and Facebook. So you definitely still want to set up automated tweets to your new video or blog with embedded video. Cost for all this? Social Oomph is about $30 per month.

Ok, let’s get back on track. You have a plan and you have an awesome video submission source that will soon be able to submit your article content as well. Not kidding. Traffic Geyser expanding their service offerings as I speak. The only non-obvious piece to the puzzle is your own list account, like AWeber or ConstantContact. I prefer AWeber since it plugs right in to my main internet business system’s autoresponder campaigns, and I can use it as well for my real estate business. One account, many lists. Profiting in internet marketing comes when you both own a list and monetize it.

So to sum things up, if you add up Traffic Geyser, AWeber, web hosting, and your merchant account, you should be able to effectively run your business for under $200 per month outside your monthly business membership dues. I suggest you knock out the daily action plan as I described until you have 50 videos, 50 articles, and 50 press releases. At that time, you should be generating enough revenue to fund your Google AdWords campaigns. Then you will watch your business take off like crazy.

I hope this information has been helpful to you. I know the video is a little long. Lots to digest but I know you can handle it. Take care and I look forward to meeting you at one of our events, like next month’s master marketing event in Las Vegas. I’ll be there and I hope to see you there as well.

Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis

Want To Become An Expert Video Marketer? If You Recognize That This Medium Is The Most Popular And Most Effective Form Of Free (Or At Least Inexpensive) Internet Marketing And You Have A Limited Marketing Budget, Then Pay Close Attention To Some Quick Valuable Tips.

Anyone can be an expert video marketer. Think I’m kidding? I have a pretty bad stuttering problem, and I am all over the internet marketing both my internet marketing business and real estate investing business. I just follow some simple rules that I learned from top earners making over 5-figures monthly on just their video marketing alone. If your current video marketing efforts are lacking their effectiveness, then take some time to go over the tips in this article and compare them with your strategy.

If you have a product, service, or business opportunity to market, then there is no better place to start then video marketing to establish yourself as an authority in your field or niche market. Web pages with embedded video represents over 60% of web pages viewed today, so they are very popular. As human beings, we retain a lot more by what we see and hear than by what we simply read.

Generally, your videos should be between 2 and 4 minutes. Any more than that and you will start to lose the attention of your audience. Obviously, instructional videos and the like are often more than 4 minutes, but you still must pepper those videos with lots of visual content showing something like a product demonstration, or various graphics to break up any monotony.

Recent Youtube statistics showed that the average time spent watching a single video was 3 and a half minutes. However, then average session time on Youtube was shown to be 25 minutes; therefore, instead of someone getting bored with your long video and moving on to someone else for the remainder of their viewing session, you should keep your video duration between 2 and 4 minutes so they keep clicking on more and more of your content.

If your video requires a call to action, such as in a landing page or squeeze page video, then be sure to follow these four steps when constructing your video script.

First, you must start with a powerful opening, something that includes the problem you are going to solve or advice you are going to give. Something like, “Hi, my name is so and so. I’ve got a very important message for you about how you can fire your boss in 6 months, or whiten your teeth, or get out of debt.” Or you can say something like … “You need to stay tuned for the next few minutes, because I’m going to tell you …” You get the idea. People generally do what you tell them to do so don’t forget to tell people up front to pay attention and watch your video (in a more clever, humorous, and inviting way, of course). Do you remember how I opened this video?

The second step is to go into your background or into the background of the issue of product. If you experienced a problem that the topic of your video fixed, then briefly tell that story here. It is very common to get caught up in the story here so be sure to keep this section between 30 and 45 seconds.

The third step in our process to become and expert video marketer is to discuss the solution. You need to sell the hole, not the drill. Did you get that? Sell the outcome, not the details. If you have a home based business opportunity, don’t go into the automated system, replicated web sites, autoresponders, customer support. That’s selling the drill. Instead, focus on spending more time with family, firing the boss, traveling the world, getting free of debt.

If you are marketing a product, talk about (and possibly show) the end result. That is why good fitness ads show lots of before and after pictures and video testimonials instead of overloading details of product features. Focusing on details may sell some products, but focusing on stories of transformation using the products not only sells more, but builds brand loyalty.

The fourth and final step is one that is overlooked by nearly all newbies to video marketing and many experts as well, and that is a call to action. Never assume the viewer knows what to do next. Need them to fill in their name and email address in a form below the video? Tell them. Want to invite them to a weekly webinar or teleconference? Invite them. Be short, specific, and clear in your call to action. It should be a simple task anyone can do, like clicking a link or filling our a couple fields in a form. Also be sure to give them only 1 thing to do. Any more and they will not do either.

I hope this article served you well on your path to becoming an expert video marketer. For complete guidance on personal branding through social media marketing, check out my free course at TheSocialMediaMarketingGuide.com. Cheers to your success.

Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis

The Google Slap: Nightmare Of Internet Marketing Newbies And Experts Alike Who Make Their Living Spending Lots Of Money On Pay-Per-Click Campaigns To Get Tons Of Exposure To Their Message. Is There A Way To Minimize The Risk So Your Domain Does Not Get Shut Down?

When was the last time you were slapped? Didn’t feel good, did it? Ever been Google slapped? I guarantee a professional internet marketer would much rather be slapped for saying something stupid than getting Google slapped.

Over the Summer months of 2009, the FCC has really cracked down on internet marketing by affiliate programs and business opportunities with mansions and sports cars on their replicated web sites and exorbitant income claims.

Instead of the FCC taking care of things themselves, they came down hard on Google, Yahoo, Bing, and all the mega advertisers to clean up their act. Now, even top 6-figure monthly earners I know are waking up in the morning, logging into their Google AdWords account, and finding all their ad campaigns dead in the water. These top dogs are being slapped, too.

Worse than that, the real pain behind being Google slapped, is that your domain is dead, so you have to create a new domain before starting your Adwords campaign again. And if you simply replace your old domain with a new one without making changes to your campaigns, keywords, and sales funnel content, then you get slapped again, and each time, the pain is worse. As repeat offenders have reported to me and my team, not only have their domain names been banned, but their entire Google AdWords account has been shut down. And if you want to start up a new one, you need to sign in from a different IP address (like a public library) and even use a different credit card for your new Google AdWords account. Ouch.

So, want to avoid the Google slap? Well, I can give you some sound advice, but since Google is changing their algorithms by the minute these days it seems, I’m going to limit this discussion to the biggest change that will definitely help you according to Google themselves. And that is Personal Branding.

That’s the first thing you need to do … brand yourself and not your product, service, or business opportunity. Focus on you as an entrepreneur. You can even focus further by sticking to a niche market. For instance, my niche market includes new and seasoned entrepreneurs needing a coach to get their business off the ground or would like to become a coach themselves to better support their clients and downline.

Time to put the big boy pants on and start marketing yourself. Put yourself out there. You cannot hide if you want to be a leader. Google rewards unique content, and there is nothing more unique than YOU, marketed properly.

Next, you need a hub, some location where “You, Inc.” can flourish. It is where all your Google AdWords, Twitter, Facebook, articles, and videos point to. 9 times out of 10, that is a custom blog. CUSTOM BLOG. Remember, Google wants to see uniqueness, which also means web site design as well. Get a domain like YourName.com or MeetYourName.com then set it up as a WordPress blog by going to WordPress.org and following their installation and setup directions.

Some domain hosts like mine, StartLogic, has a convenient push button WordPress installation and setup to any folder in your domain right from their control panel. Take the time to set this up and get it out there. It doesn’t have to be perfect.

A video to your product, service, or business opportunity can easily be embedded directly in your hub page with a lead capture form, or links to a purchase page for a product. It’s really easy to do. You can look at mine as an example and see how I embedded a video and signin form directly to my page.

Personally, I do not like embedding YouTube videos into my pages. YouTube embed code turns my video into a big link back to my YouTube account, and I don’t want anyone interested in my content clicking away from my web page. Do you? This is one of the reasons why I love Traffic Geyser. They provide a custom player for both normal and high definition aspect ratios. It looks more professional and contains no link-backs to anything. Nice.

Now you want to fill your hub page with articles and videos, content that shows you using your product or discussing benefits of a service, or general tips for entrepreneurs like goal setting, mindset, and marketing strategies. Remember, people buy from those they KNOW, LIKE, and TRUST. Marketing your personally branded hub page is the key to keeping your Google AdWords account running smoothly day in and day out, attracting prospects to your story, your message.

One more thing, there is not a single top earner on the internet NOT heavily involved in personal branding. Google is changing. Internet marketing is evolving. Be impervious to this change by effective branding. For more information about personal branding using social media marketing, go to TheSocialMediaMarketingGuide.com. Happy marketing.

Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis

Are You Getting Quality Traffic To Your Articles? If Your Article Has Some Stellar Content But You Do Not Take The Time To Make It Keyword Rich, Who Is Going To Find It?

Keyword research is not just for Google AdWords and YouTube video descriptions and tags. If you want more of your targeted audience to find your article, then you must follow some simple rules about keyword research and application specific to articles.

When most people hear the term keywords, the first thing they think of is pay-per-click advertising or old pre-web 2.0 use of meta tags. But since Google started scanning web site content for relevancy, keywords within the web page itself has become critical for successful ranking in search results. For video marketing, keywords are necessary for the description, tags, and header or title.

For article marketing, keyword research is necessary for both title and content. The title must contain your entire targeted long tail keyword, a grouping of 3 or more words that are popular, but are not over saturated and over competitive. A long tail keyword that has less than 300,000 page results in a Google search is ideal. Now that’s for unquoted. When you surround your keyword with quotes, the search results need to be less than 50,000 to give you a good shot at top placement based on your content.

For example, the keyword “home business”, even surrounded by quotes, is over saturated with 16 million search results making it very difficult to get your article in the first page of Google search results, let alone the first hundred.

Now try the long tail keyword “building a home based business on a budget” and surround it with quotes. Now you are only dealing with 18,000 search results, which is a lot less competitive.

Another suggestion for your title is to break it up into what the search engine likes to see and what the human eye likes to see. If you prefix the example long tail keyword with “5 Keys to” or “3 Tips on”, you will capture the reader’s attention. Pair reader friendly and search engine friendly phrases together and you will have a title that is both searchable and clickable. For example, putting them together and you get something like “3 Tips on Building a Home Based Business on a Budget”. Get the idea?

Now within your article, the entire long-tail keyword should appear 2 – 5 times, and especially once in the opening paragraph. Search engines eat this stuff up. Don’t go too nuts by making the keywords seemed forced in your article. Confusing your prospects is not desirable.

Where to go for research? You can use Google’s free keyword tool within your AdWords account. You can use Wordtracker’s free keyword tool at freekeywords.wordtracker.com. Or just type in “free keyword research tool” in your favorite search engine and pick one. Remember, you want a long-tail keyword that has been entered in the search engines a lot in the past month but it’s quoted entry in the search engines return less than 50,000 page references.

Making your articles searchable will expose a lot more prospects to your message. Now go do your keyword research before submitting your next article. You can learn more about article marketing by watching Video 3 Phase 2 in my free social media marketing course.

Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis