Is Your Business Model Mature Enough To Market Internationally? Is Your Business System Set Up To Handle International Clients To Your Service, Customers To Your Products, And Members To Your Business Opportunity?

Many home based business entrepreneurs that have expressed concern to me about effective marketing internationally, they seem to stumble when I probe into their business model and support system and its ability to manage international clients, customers, and members. Is personal branding and attraction marketing ineffective for international prospects? Or is the issue in the system chosen to run as a home based business?

Recently, I have been approached through Twitter DMs, Facebook messages, and even some Skype messaging from international entrepreneur minded people, wondering if personal branding and social marketing is relevant to them. If this sounds like you, or if you are an American involved in an international business system like mine, then pay attention.

The simple answer is yes. Personal branding and social media marketing are simply strategies based on attraction marketing as opposed to prospecting, like in classified ads and direct mail. If also referring to attraction marketing as a core strategy, then we can ad pay-per-click as well, since the ads are keyword dependent and act in a way that pulls prospects to your message as they see your ad copy as matching their desired search terms. In short, this entire form of marketing is borderless.

Anyone can create a Twitter, Facebook, or YouTube account and post messages that establish your credibility in your market and develop relationships with your prospects and like minded entrepreneurs. Anyone can create a WordPress blog-like hub page that contains all your value-added content and custom landing pages less susceptible to a Google slap. Anyone can write keyword rich articles, produce relevant videos and publish them on media submission sites.

What I am trying to say is that attraction marketing itself is not the issue when talking about marketing internationally. The main issues are with:

• the business system,
• product delivery system, and
• methods of communication.

Method of communication is the easiest to address since Skype is free to sign up and free to communicate around the world with other Skype users. I would suspect that any international entrepreneur doing business in America has a Skype account. Over 90% of all my international team members already had a Skype account before joining my team.

I am only bringing up product delivery system in the case of physical products that must be shipped. That may cause a problem with unforeseen costs, return hassles, and possible export regulations depending on the product. If you are serious about marketing products to international customers, then I strongly suggest that you stick to electronic media, where after purchase, your customer receives a secure link to download an eBook or course or some software.

As far as a business system goes, many of them are even created and managed from different countries. Most Multi-Level Marketing or MLM business structures offer an electronic media of some sort as a product to stay legal and operate just fine as long as anyone can use PayPal or a standard merchant account. Similarly, internet direct sales businesses, such as my main business model, offer a mixture of both electronic and physical media, so the customer has an electronic copy right away while awaiting the shipment of their purchase.

In my case, my customers receive complete access to their back office and pages containing all the information in their physical product, so they can review everything while awaiting their shipment. I personally prefer this type of process since the customer really feels cared for by the simple receipt of a physical package instead of a simple eBook.

The only drawback to supporting international customers is with marketing events or gatherings. If your business is not mature enough to offer such events, then I suggest you create virtual events that you can host where everyone is in front of a webcam. Seeing and talking with each other is a great way to mastermind and will absolutely catapult your business.

My business, for instance, holds 2 Master Marketing events annually in different locations within the United States and a special annual elite marketing event at an international location, the last elite marketing event was held earlier this Summer in the Dominican Republic with the one last year in Paris. Back to the US based Master Marketer events, we had one earlier this year in Lake Tahoe. And on November 15th, I will be flying out to Las Vegas for a week of both financial and internet marketing education and networking with other entrepreneurs. Want to join me?

This is not a flippant question. If you are serious about marketing internationally then you need a business that is set up to handle it. We have members in 162 countries. What other internet direct sales business can say that? International? You bet. We take our business seriously with only high 5-figure and 6-figure monthly earners teaching our more than 20 weekly training calls and webinars.

We hold 2 master marketing events throughout the United States and 1 international elite marketing event every year. We even have a major 6-figure monthly earner holding a 15 minute wake-up call at 10:30am EST every morning with fresh leadership perspectives to get you started on the right track first thing in the morning or whatever time of the day it is for you. Who else is taking your success seriously?

The main point is that if you are struggling attracting international prospects to your business then maybe the issue is not your marketing but your business. Take my free Social Media Marketing Guide course then run through my other videos. If you are doing most of what I and most other top earners are doing and you are still seeing poor results internationally, then it is time to reassess your home based business. Let me know if you need assistance.

Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis