When Running A Home Based Business That Requires Sponsoring Members, A Common Question Your Prospects Will Ask You Is “How Much Money Will I Realistically Have To Spend To Run This Business?” Do You Have An Answer?
Most prospects looking for a lucrative home based business are trying to find the easy way out: Spending little AND working little while hoping for great results (you know, tire kickers). Sometimes, a real prospect comes along that recognizes that without a lot of marketing capital, a lot of marketing WORK is needed if true success (5-figures monthly at least) is desired.
The amount of money you spend on marketing your home based business is inversely proportional to the amount of marketing tasks you would like to automate. A little too technical? Just follow along. You only spend money on the services and applications you use to market and promote your message while you are not around. Doing everything yourself? Then you pay either nothing or nominal fees. More on that later.
We cannot talk about marketing costs without talking about the most effective forms of marketing per cost. The king of all internet marketing, of course, is Google AdWords. But unless you excel at keyword research and have separate domain names with focused targeted relevant content per AdGroup, your cost per click will be too high costing you thousands more than you bring in.
Therefore, if you are just getting started, the most effective form of marketing for you, based on cost per lead is none other than attraction marketing with videos and articles, and videos embedded in your articles, such as with Hubpages and Squidoo. Then, of course, you will be posting tweets about your articles and videos in your Twitter account, updating your Facebook status with your videos, submitting press releases based on your articles and videos, and adding posts to your blog with both article and embedded videos, like the one embedded in this blog post.
I know it sounds like a lot, but I think I owe you some honesty. If you do not have a lot of money to fund your Google AdWords campaign properly, which is at least $200 – $500 per day, then your first 3 months marketing your home based business will be spent generating at least 50 articles, 50 videos, 50 press releases, and building thousands of social media friends and following.
Now we both know there is not a lot of time in the day. So there are going to be some things you MUST decide to outsource, and the remaining tasks you MUST create a system for with a daily action plan. Let’s take care of both right now by focusing first on the most effective of all the forms of attraction marketing I mentioned above, and that’s videos. Yes, YouTube is the king of all video submission sites, but there are a lot more, including some of your article submission sites and your blog sites that accept embedded video.
You need a single place to submit your video once and it will be sent to:
- over 20 popular video submission sites,
- any blog site you own and register,
- lots of social bookmarking sites, and
- lots of podcast sites using audio that is automatically stripped from your video.
The one place that does all this is Traffic Geyser. Their cost is $99 per month with a $1 first month trial period. Worth every penny!
They also have a custom video player you can embed in your other pages, so prospects viewing your videos on your landing page won’t click away to your YouTube account before capturing their information. If you only had $100 per month to spend on marketing, then I would strongly suggest $99 of that go to Traffic Geyser. No kidding. I don’t even care if you do not use my affiliate link. Just get an account and thank me later for all the time you are saving and exposure you are getting.
Remember I mentioned having a daily action plan? Try to follow along with this train of thought then tweak it to fit your needs.
- Write the script to your video first.
- Then film your video, making updates to your script as you tweak the wording.
- Then submit your video to Traffic Geyser.
- In the blog setup section, add the transcript, making sure you set links to some of the content (like your Twitter account, and linking every mention of your name to an About Me page).
Complete the video setup, making sure your video description is less than 250 characters to pass the rules of some of the other video submission sites.
After Traffic Geyser submits the video to YouTube (usually the first one to get it since the blog sites link to YouTube), edit the description and add lots more relevant content and keyword tags, since YouTube does not have a 250 character description limit.
- Then take your video script, and tweak the wording to make a unique article, submitting it to many sites like EvanCarmichael, Hubpages, EzineArticles, Amazines, GoArticles, Squidoo, and so on, embedding your video wherever possible.
- Then take the general content of your video script and turn it into a short press release, submitting it to WebWire, 24-7PressRelease, Free-Press-Release, PRWeb, PRLog, and so on.
You generally do not have to worry about posting it to Twitter or Facebook. When you submit the article form to Hubpages, they provide a couple buttons to have the article automatically post to both your Twitter and Facebook accounts.
Now, at this time, I would have also stated that you would go to Social Oomph and add a link to your blog post in their automated recurring tweet section, but just this past week, Twitter tightened the rules, and Social Oomph is no longer allowed to offer that feature because Twitter does not want duplicate tweets. But there is a way around that. Go to my Social Media Marketing Guide video series and watch the Enhanced Twitter Setup videos, especially the one where I talk about setting up your automated feeds using TwitterFeed and HootSuite (there are others out there as well).
I know I say in the video not to append any links to keep from spamming. That was just referring to your sales page. If your video and article content closely matches the general content of a feed source, then go ahead and append a shortened link to it using the method shown in the training video. Because of the new Twitter policy affecting Social Oomph, I will take some time this week and film an update to the training course showing how to do this. But don’t wait for me. Take action and figure it out and get ahead of the game. I know I am going to start looking for 5 more feed sites, that’s for sure.
Also, Social Oomph can be configured to send recurring posts to your ping.fm account, which can be configured to sent to all your social media accounts, like Twitter and Facebook. So you definitely still want to set up automated tweets to your new video or blog with embedded video. Cost for all this? Social Oomph is about $30 per month.
Ok, let’s get back on track. You have a plan and you have an awesome video submission source that will soon be able to submit your article content as well. Not kidding. Traffic Geyser expanding their service offerings as I speak. The only non-obvious piece to the puzzle is your own list account, like AWeber or ConstantContact. I prefer AWeber since it plugs right in to my main internet business system’s autoresponder campaigns, and I can use it as well for my real estate business. One account, many lists. Profiting in internet marketing comes when you both own a list and monetize it.
So to sum things up, if you add up Traffic Geyser, AWeber, web hosting, and your merchant account, you should be able to effectively run your business for under $200 per month outside your monthly business membership dues. I suggest you knock out the daily action plan as I described until you have 50 videos, 50 articles, and 50 press releases. At that time, you should be generating enough revenue to fund your Google AdWords campaigns. Then you will watch your business take off like crazy.
I hope this information has been helpful to you. I know the video is a little long. Lots to digest but I know you can handle it. Take care and I look forward to meeting you at one of our events, like next month’s master marketing event in Las Vegas. I’ll be there and I hope to see you there as well.
To Your Success!
Jasper Silvis
M2 Master Consultant &
Internet Marketing Success Coach
http://YourWealthAdvantage.com
http://Twitter.com/jaspersilvis
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